In this article, I would like to share 9 proven ways a business entity can connect with their customers online using a website. Nowadays, connections with your customer are everything. You can use technology to connect with your customers besides from the traditional method: one-to-one meeting, calling or messaging.
A well-designed website has this advantage where you can use many ways to connect with customers. In a highly online and mobile consumer market, online connections not only increase the customer participation but also increase trust on your brand. Now, I will explain the 9 proven ways to connect with customers using a website.
- Online form
Picture: online contact us form
You might have come across a form like this when u surf a business website. This is a standard form that allows the customer to send feedback, comment or message. Not only it permits customer enquiry, it also helps the business to collect valuable information of the customers e.g. contact information and e-mail address.
- Contact Information
The second method is one of the most used methods. In almost every website, you can that the business will display its contact information, e.g. contact number, fax, address, person to contact and email.
This is one of the latest technology that supports direct chat with a personal WhatsApp or group WhatsApp. It is usually used by a small business that prefers direct contact with the customer.
- Live Chat
Some of the websites that contain complex or many information often use this function. Live chat function allows the customer to chat with the business representative online for help, support or enquiry. Some of the live chat use Facebook messenger.
Picture: Autosoft live chat that is using the Facebook messenger
- Email subscription form
The email subscription form aims to collect the customers` email. According to research, email marketing is now of the most efficient way to close sales and get returning customers.
Picture: an email subscription form
The subscription form can be inactive (placed somewhere on the website) or active (acts as a pop-up when customers do certain actions such as clicking a certain link or closing the website).
- Email marketing
After collecting the customers` databases (email, phone, etc.), a business can connect with the customers using automated personalized marketing. One of the famous tools for this is the MailChimp.
This type of method works best for a business with a physical office. Help your client to search and direct them to your office from the website to Google maps or Waze.
Picture: the location/maps/direction to your physical address.
- Social media
Picture: social media icons displayed on a website
One of the best use of a website is to show your social media icons and connects your customer to the social media.
- Blog – content marketing
A blog or a content marketing platform on your business website can set your business apart from others. Using high quality and engaging contents, you can position your business as the expert in your industry.
That’s all in this article. The website is nearly becoming a must have for any business that wants to compete online. With a website, you can connect with your customers using the 9 proven ways, namely online form, contact information, WhatsApp, live chat, email subscription form, email marketing, business physical location, social media and contents.
Author: Muhamad Hariz
I am a Ph.D. in IT candidate specializing in artificial intelligence, data mining, and general IT.